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The naked truth about business in Estonia: Estonia didn’t digitise because it was poor

Nope. It was just the best option.
• Estonia didn’t want to build up a huge and expensive manned infrastructure.
• Estonia invested in the digital infrastructure, which has become a model of digital society for the rest of the world.

As Estonia’s largest tech conference Latitude59 approaches, we have entered something known as the ‘sauna state of mind’, opening up about taboo subjects and uncovering the naked truths about startups, tech, investing and doing business in Estonia.

It’s the truth that Estonia had few resources at the dawn of re-independence when we faced the daunting task of rebuilding our infrastructure almost from scratch.

It’s often repeated though that we became a digital society for this very reason. We just couldn’t afford to invest in the kind of legacy infrastructure used by other countries at the time of its re-independence.

This interpretation misses the point.

Estonia definitely saved a lot of money by investing in digital, but the primary reason that we became a digital society is because it also offers us greater benefits. It’s not just cheaper. It’s better.

Want to know more naked truths about Estonia? You are welcome to step into our sauna here and find out all the naked truths about doing business in Estonia.

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Need more information?

What is it like to run a business in Estonia? How to benefit from the e-solutions and the efficiency of our business culture? What are the opportunities in specific sectors? Who to partner up with?

The Estonian Investment Agency’s team is happy to help you via its complimentary e-Consulting service, organize online or offline follow-up events such as virtual investment visits and guide you through the fairly simple process of investing in Estonia.

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