2023 is when two of the hottest things in the world meet in Estonia. The country of the world's hottest tech scene celebrates the sauna year!
Illustration: The sauna is ready (Havas)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
The first written records of sauna bathing in Estonia date back to the 13th century. For centuries, sauna has been a place for physical and spiritual cleansing, for getting bare in all senses of the word and entering the core of humanity.
Photo: Sauna (PV Productions)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
The most important thing when going to the sauna is the steam, which stimulates sweating. Estonians have a word for this: leil, which means "the steam generated by pouring water onto hot rocks in a sauna."
Leil has many benefits for those in need. It cleanses the skin and increases heart rate. When sitting in the sauna, you might feel it is easier to breathe and move.
Photo: The sauna of Metsamaa Culture Farm on Kihnu island (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
Sauna-related events are happening in Estonia throughout the year of 2023: to spread sauna wisdom and practices, to encourage science and research about the sauna, study even more about its history, and initiate discussions.
Photo: Kaavi Hunting Lodge's sauna (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
Sauna-related events are happening in Estonia throughout the year of 2023: to spread sauna wisdom and practices, to encourage science and research about the sauna, study even more about its history, and initiate discussions.
Photo: Kaavi Hunting Lodge's sauna (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
Sauna-related events are happening in Estonia throughout the year of 2023: to spread sauna wisdom and practices, to encourage science and research about the sauna, study even more about its history, and initiate discussions.
Photo: Kaavi Hunting Lodge's sauna (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
Sauna-related events are happening in Estonia throughout the year of 2023: to spread sauna wisdom and practices, to encourage science and research about the sauna, study even more about its history, and initiate discussions.
Photo: Kaavi Hunting Lodge's sauna (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
Sauna-related events are happening in Estonia throughout the year of 2023: to spread sauna wisdom and practices, to encourage science and research about the sauna, study even more about its history, and initiate discussions.
Photo: Kaavi Hunting Lodge's sauna (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
Sauna-related events are happening in Estonia throughout the year of 2023: to spread sauna wisdom and practices, to encourage science and research about the sauna, study even more about its history, and initiate discussions.
Photo: Kaavi Hunting Lodge's sauna (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
Sauna-related events are happening in Estonia throughout the year of 2023: to spread sauna wisdom and practices, to encourage science and research about the sauna, study even more about its history, and initiate discussions.
Photo: Kaavi Hunting Lodge's sauna (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
Sauna-related events are happening in Estonia throughout the year of 2023: to spread sauna wisdom and practices, to encourage science and research about the sauna, study even more about its history, and initiate discussions.
Photo: Kaavi Hunting Lodge's sauna (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
Sauna-related events are happening in Estonia throughout the year of 2023: to spread sauna wisdom and practices, to encourage science and research about the sauna, study even more about its history, and initiate discussions.
Photo: Kaavi Hunting Lodge's sauna (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
Sauna-related events are happening in Estonia throughout the year of 2023: to spread sauna wisdom and practices, to encourage science and research about the sauna, study even more about its history, and initiate discussions.
Photo: Kaavi Hunting Lodge's sauna (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
What could be better than running into the snow or jumping in an icehole after a hot sauna!? You simply have to try it!
Photo: Hot tub (Andres Raudjalg)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
What could be better than running into the snow or jumping in an icehole after a hot sauna!? You simply have to try it!
Photo: Barrel sauna (Andres Raudjalg)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
The sauna is a special place where everyone is equal and where the naked truth rules the conversations. There are hundreds of saunas across Estonia that are accessible to the public.
Photo: Smoke sauna on Saaremaa island (Mariann Liimal)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)
Sauna-related events are happening in Estonia throughout the year of 2023: to spread sauna wisdom and practices, to encourage science and research about the sauna, study even more about its history, and initiate discussions.
Photo: Kaavi Hunting Lodge's sauna (Priidu Saart)
Soundtrack: Women at the sauna said that the big holiday has come. AI-created sounds of whisking (Andero / Invest Estonia)