Estonia is a country of innovation –e-Residency, unicorns like Taxify and TransferWise, the home of Skype –these are just a few projects that have put Estonia on the world map.
Estonia and especially Tartu are considered to be a mini version of Silicon Valley. ‘Tartu is a good place for business. It’s a great environmentfor starting and already operating companies because it’s much quieter than what’s happening inside the entrepreneur’s head,’ Martin Vares, CEO of the on-demand manufacturing platform Fractory.co tells us.
Tinder’s former Head of European communications and brand consultant Hermione Wayalso has good thoughts about Estonia: ‘It’s very impressive that a small country has had such a big influence in the technology industry.’
The key to this kind of success is community-based cooperation –the business festival sTARTUp Day is organised in cooperation with the whole City of Tartu, including the University of Tartu, local companies and the startup community. The festival brings together startups, traditional entrepreneurs, investors, innovators, and students. sTARTUp Day is the springboard of heroes and unicorns.
The festival’s slogan “From Zero to Hero” refers to the goal to especially inspire early stage startups with a diverse program of keynotes and discussions, practical hands-on seminars with professionals, pitching competitions, and a large demo area for companies to showcase their products and innovations. Topics vary from Startup and Corporate collaboration, Smart City, and Growth Hacking to Space technologies, Biotechnology, and Fashion.
It’s a unique combination because the program is born in collaboration with very different organisations. The program includes over 100 world-class speakers, among them: Hermione Way, brand consultant and Tinder’s former Head of European communications David Helgason, the founder & partner of Unity Technologies, which is the world’s most widely used real-time 3D development platform.Together with the Finnish mobile game developer (best known for Angry Birds) Peter Vesterbacka, they will have a fireside chat about angel investing.
And, of course, founders of Estonia’s top startups such as Kristel Kruustük(Testlio), Kaarel Kotkas (Veriff), Oliver Leisalu (Taxify), Alari Aho (Toggl) and many more.
See startupday.ee for more