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sTARTUp Day 2025 looks for pitching heroes, offering major prizes

550,000+ in prizes up for grabs! Calling all startups: sTARTUp Day 2025 is your chance to pitch in front of 3,500+ investors and industry leaders.

Estonia is ready to open 2025 with a traditional startup gathering, sTARTup Day. This means early-stage startups seeking to accelerate their growth have a compelling opportunity ahead: the sTARTUp Pitching competition, which offers over €550,000 in investments and prizes.

The competition, which takes place in Tartu, South Estonia, will showcase innovative startups in front of more than 3,500 attendees, including investors, potential clients, partners, and international media. And now is the time to apply.

Investment opportunities

The competition features three major investment prizes:

  • Up to €200,000 from an EstBAN-led angel syndicate, which has previously invested €2.7M in successful startups like VSight, Jeff App, and Fractory
  • Up to €200,000 deep tech investment from Baltic Sandbox Ventures, targeting innovations in DeepTech and Life Science
  • A guaranteed €140,000 investment from Opus11, known for backing promising companies like Katana, VOOL, and Clean Kitchen

Beyond direct investments, selected startups can win:

  • €10,000 equity-free cash from Swedbank
  • €10,000 in legal support from Sorainen, an award-winning international law firm
  • Up to €100,000 in cloud services from OVHcloud’s Startup Program
  • €6,000 in legal support and pitch deck legal proofing from Triniti

Who should apply

The competition welcomes startups from all verticals, including DeepTech products (Estonia’s new booming sector!), banking industry innovations, hardware solutions, and sustainability-focused ventures.

Ideal candidates should have a live product with demonstrated traction or feedback, supported by a strong team and investment readiness. However, startups not yet ready for investment are still encouraged to apply, as they can compete for other valuable prizes.

Selected TOP30 teams will receive professional pitching training from David Beckett before the competition, ensuring they can present their ventures effectively.

Competition Timeline

  • Application Deadline: December 17, 2024
  • TOP30 Announcement: December 23, 2024
  • Pitching Training: Early January 2025
  • Preliminary Pitching: January 30, 2025
  • Finals and Winner Announcement: January 31, 2025

Apply to grab a spot here.

Ready to invest instead? Fill out our e-Consulting form, and one of our investment advisors will get in touch.

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Need more information?

What is it like to run a business in Estonia? How to benefit from the e-solutions and the efficiency of our business culture? What are the opportunities in specific sectors? Who to partner up with?

The Estonian Investment Agency’s team is happy to help you via its complimentary e-Consulting service, organize online or offline follow-up events such as virtual investment visits and guide you through the fairly simple process of investing in Estonia.