Skip to main content
invest in estonia


Estonia’s WRC debut features the world’s best drivers and driverless vehicles

Today, Estonia will join the list of 33 countries honoured with the chance to host a WRC stage. In addition to the world's quickest drivers, Rally Estonia features self-driving vehicles designed and built in Estonia.

“Organizing such a big event in such a small country with such a tight schedule is definitely a challenge and an opportunity at the same time. Being trusted with this amazing task, we devote ourselves to showing both the whole Estonia and FIA that Estonia is capable of fulfilling such an exceptional duty,” says Urmo Aava, the Director of Rally Estonia.

Even though Rally Estonia had only 63 days to organize the whole event they decided to not only tribute the art of rally but also showcase a little something that Estonia has to offer to the world. “This is an opportunity to deliver the stream of the astonishing rally from our tiny country to more than 100 million people all over the world and we wish to add more to the experience,” Aava adds.

Estonia is known for its diversified landscape both in nature and in the tech-world. As the live stream takes the viewers on a journey through the rally stages that feature picturesque gravel roads in the middle of the domed landscape, it also sheds a light on the smart solutions developed in Estonia. The service area located in the Estonian National Museum features a center for the media that will be serviced by an all-electric autonomous shuttle developed and manufactured by Auve in Estonia.

Auve’s self-driving shuttles started out from a cooperation project with TalTech university and have now evolved into road legal vehicles that currently operate in Estonia and Finland. The shuttle is aimed at covering the last-mile distances by seamlessly completing the public transportation chain without any additional modifications to the existing infrastructure.

During the rally, Iseauto will be serving the last mile for the media and attend the exhibition in Estonian National Museum that features the Estonian automotive history. “Motorsport has always been a driver of innovation in the automotive industry and therefore it is an honour for us to be a part of this WRC stage. The beauty of this sport lies in the collaboration between the smartest innovators and the greatest drivers and while Iseauto does not compete with the world’s best drivers on the challenging rally stages, it does complete the exhibition with a glimpse into the future and demonstrates its solutions for enhancing daily commutes” said Auve Tech CEO Johannes Mossov.

Interested in smart city solutions in Estonia? Read more here or use our e-Consulting tool to get started with your business in Estonia.

News & events

Need more information?

Need more information?

What is it like to run a business in Estonia? How to benefit from the e-solutions and the efficiency of our business culture? What are the opportunities in specific sectors? Who to partner up with?

The Estonian Investment Agency’s team is happy to help you via its complimentary e-Consulting service, organize online or offline follow-up events such as virtual investment visits and guide you through the fairly simple process of investing in Estonia.

Request e-consulting