“The pandemic revealed many ways in which healthcare across the world is broken, and it’s clear that technology and innovation can dramatically improve the way that people access healthcare,” notes Taavet Hinrikus, co-founder of Certific and one of the founding investors of Plural, a €250M investment platform set up by four leading European founders to invest in the founders of the next generation of European technology, which led the seed funding. Other investors include Specialist VC, a venture capital fund that supports forward-thinking founders from Estonia, Latvia, Lithuania, Finland and Ukraine, and among other angel investors, Christopher North, former UK Managing Director of Amazon.
Certific aims to transform healthcare by eliminating unnecessary appointments with trusted remote diagnostics for millions of people. The platform radically improves the cost and convenience for patients, healthcare providers and national healthcare services alike. Certific has served patients to self-test over 100,000 times and was the first to launch fully certified remote Covid testing in the UK and Estonia. After the recent launch of two new remote testing services in the UK and Europe, the funding will enable Certific to expand to new markets and evolve its product offering.
“I co-founded Certific because of my frustration of not being able to use digital-first, human-centric solutions in health, which I am used to using in almost every other area of my life,” says Liis Narusk, co-founder & CEO of Certific.
“Having seen Certific’s work close from the start, we’re confident that the business will make a real difference to patients’ experience, especially when it comes to accelerating treatment where it is needed,” Hinrikus says. “Leading this seed round, Plural is committed to supporting Certific, sharing our own experience of building impactful tech businesses,” he confirms.
“What really impressed us is the way Certific has created a trust infrastructure, allowing both patients and medical service providers to feel at ease with the online at-home testing and diagnostics process and perform procedures within minutes instead of hours,” notes Gerri Kodres, founder of Specialist VC. Kodres believes that Certific’s technology and founding team’s execution skills can radically transform multiple fields of medical testing ranging from testing for prescription drugs to genetic tests and clinical trials.
Working with leading organisations like Imperial College London, University of Tartu, and other independent, internationally recognised academic institutions to validate its processes and professional standards, Certific is creating a global standard for clinical-grade at-home procedures.
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