The Estonian e-commerce sector is full of innovations, which are steadily making their way into the global economy. The country is pioneering reusable packaging, last-mile autonomous delivery and, among all things, smart home delivery boxes. As the sector matures, companies are consolidating to create bigger and better solutions.
Joining forces to revolutionize e-commerce
Parcelsea, the leading Estonian smart mailbox producer, has acquired Cleveron‘s network of private parcel machines to establish a universal standard for smart mailboxes in Estonia. The deal was announced in early April.
This move aims to provide smart mailbox owners with the flexibility to use various parcel carrier services. The acquisition adds more than a thousand smart mailboxes to Parcelsea’s existing network. Upon request, customers with Cleveron’s smart mailboxes can have their product replaced with Parcelsea’s version.
ParcelSea’s solution, which is available for rental or buyout, is available for everyone and is integration-free. The courier comes and chooses the appropriate section for the package or grocery bag, locks the door, and that’s it. The courier does not need an app or a PIN code for this. When the terminal is locked, the owner receives a text message, goes to the terminal, enters the code and takes out the goods.
Integrating smart mailbox services will improve convenience for customers and courier companies. By creating a larger network, Parcelsea can develop the smart mailbox solution more quickly, and it can be utilized by all courier companies and e-shops in Estonia, argues the company. It can also test new services more efficiently, such as its recent collaboration with Omniva. Now, customers with smart mailboxes can receive a parcel at their doorstep at the same cost as a parcel machine using Omniva’s service.
All existing private parcel machines owned by Cleveron will be replaced with Parcelsea’s smart mailboxes. Customers will also have access to additional services provided by Parcelsea, such as parcel delivery and return, and laundry service for individual items.
Focusing on the future
Cleveron’s CEO, Arti Kütti, made the decision to sell the network of private parcel machines, to allow the company to focus on developing parcel machines and robots for the world’s leading trade and logistics companies.
Cleveron’s flagship product, the CleverBox, is a self-service pickup and drop-off solution that is widely used in Europe and North America. “I am glad that we were a leader in the innovation of private parcel machines in Estonia. I myself strongly believe in the success of home parcel machines, but this can only happen if the company’s full focus goes there,” argues Kütti.
Andres Sampka, the founder and CEO of Parcelsea, sees the acquisition of Cleveron’s network as an opportunity to offer greater value to active e-shoppers who are accustomed to receiving parcels in smart mailboxes. Sampka believes that the open concept of using all couriers to deliver packages to smart mailboxes will be more convenient for customers and easier to follow for couriers. Moreover, Parcelsea aims to continue developing more affordable last-mile services that reduce emissions.
“We want to continue the development of new, convenient, but also more affordable last-mile services”, said Sampka. According to him, smart solutions can already cut delivery-related emissions 3-10 times, and with sufficient awareness, smart mailboxes can reach every home.
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