Millton will provide content design and support in the virtual space for the CERN’s event, which will take place from 1st to 3rd October. During these days the participants should feel that they’re being welcomed back to CERN physically. To this end a 3D platform was requested with the integrated possibility of free navigation and communication among participants.
“Miltton Events has proposed to develop an immersive 3D virtual space on the Global Virtual Solutions platform that will transport attendees to CERN, to counter the fact that hosting the event in person is not possible due to the ongoing Covid-19 pandemic. The event’s online “spaces” will include the Globe, the main Auditorium and the building site of the CERN Science Gateway,” Rachel Bray, Head of Alumni Relations at CERN, explained.
It is the first industrial collaboration between CERN and an Estonian company after Estonia became an Associate Member State to the organization in February 2021.
“One of the aims for us becoming an Associate Member State was to increase the opportunities for our innovation-driven companies to participate in bids for CERN contracts and to start collaboration with the international research organization. This gives our companies the unique possibility to participate in various innovative projects and to increase our knowledge intensity. Miltton’s contract is a good start and there will definitely be more knowledge-intensive companies involved in the future,” Andres Sutt, Minister of Entrepreneurship and Information Technology, said. Sutt calls all interested Estonian companies to contact Enterprise Estonia, who advises local companies in collaboration with CERN.
Lehari Kaustel, CEO of Miltton Events representing the Global Virtual Solutions trademark is hopeful that the forthcoming event will represent the start of long-term cooperation. “In June we were invited to submit our bid for the supply of virtual event management support for the CERN Alumni Collision. Virtual events are becoming the new norm. We have come to understand that CERN is also planning to use more and more virtual solutions in their upcoming events, which can provide opportunities for us to continue our collaboration,” Kaustel said and added that the company is grateful for the hardworking Estonian diplomats who spread the word about Estonian digital solutions.
Global Virtual Solutions offers a next generation virtual events solution, which was born out of necessity in the post-covid world. The service, which is the world’s most advanced in the industry, was developed in collaboration with Estonia’s top IT- and event marketing companies and combines innovative platforms with powerful tools to bring together stakeholders regardless of their physical location. In the past years the platform has hosted over 300 virtual events in 151 countries, including the NATO Cyber Defence Pledge conference and 7 UN Security Council meetings.
CERN, the European Organization for Nuclear Research, is an intergovernmental organization with 23 Member States. Estonia is an Associate Member State in the pre-stage to membership. CERN’s alumni programme was launched in 2017 and in 2018 the Organization held its first event, welcoming around 400 alumni to CERN. Given the uncertainty that persists in 2021, the Office of Alumni Relations decided to hold the 2nd Alumni Collision remotely.
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