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FanSifter is changing the way how to market events

Estonian startup FanSifter is helping to market every event just as Ed Sheeran and Taylor Swift are doing with the places where they perform – to sell them out! With a little help from Techstars accelerator program.

According to Forbes, the music industry is internally making incredible internal strides in the effort to become more digitally linked, there is still room to grow, and there’s a lot to learn from Estonia as an e-nation.

Known for its strong digital capabilities, e-Residency, and excellent culture for growing startups, Estonia is offering excellent innovative solutions in many areas, including concert organization.

Recently, fan and ticketing data analytics and marketing optimization automation startup FanSifter raised $300,000 in the pre-seed investment round and is the first Estonian startup to join the leading music tech startups accelerator program Techstars Music Los Angeles, a program runned by Techstars in partnership with member companies Warner Music Group, SONY, Entertainment One and many others.

„FanSifter is a machine learning-powered fan data analytics platform which helps music, entertainment, and sports events to sell more tickets thanks to powerful segmentation, profiling and enrichment tools,” said Aivar Laan, CEO of FanSifter, who has been active in the live events industry for the past 25 years.

FanSifter does not only exists to tackle a large problem and inefficiency in the live events industry, but also helps users to save valuable marketing hours as the platform allows hyper-personalized communication of the right offer to the right audience.

“This means events can now launch smarter campaigns by email, text, Facebook or Instagram and deliver more personalized experiences to fans. Everything is end-to-end trackable down to a granular fan profiles’ performance,” explained Laan, emphasising that FanSifter employs AI across the platform.

Laan noted that while getting accepted to Techstars accelerator, that it is not an everyday thing to get personal time and advice from senior VPs, CEOs and CFOs of Live Nation, AEG, Ticketmaster, Warner Music, Sony Music, Avex, Disney, TikTok, or founders of Soundcloud, Splice, top tier US VC investors, or world-class artists in residence. “It is very humbling but also incredibly empowering,” Laan admitted.

FanSifter is targeting to raise up to $500,000 in this investment round. Lead investors in the round were Techstars, Bellone Invest and Webinfluence Group, joined by Change Ventures Fund I and Siena Capital.

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