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invest in estonia



Estonia is an emerging hub for global e-commerce activity. World-class IT skills have created numerous e-commerce applications and are supported by leadership positions in enablers such as online trust, payments and digital logistics.

  • 500M+ EU and non-EU consumers easily accessed from Estonia
  • #1 in Europe for electronic ID and cyber security
  • 99% of financial transactions in Estonia are digital
  • #6 in Europe for ease of doing business

Our advantages

#1in Europe in cyber security
SkillsWorld-class skills in e-commerce systems, location technologies and process automation.
icon-worldStrength in e-commerce enablers including cyber security, payments and digital logistics.
Digital infrastructureDigital environment supporting rapid innovation, development and launch of solutions.
Legal environmentTrustworthy legal environment within EU and Eurozone.
icon-growth20 years track record of delivering online services in B2C, B2B and B2G sectors.


450MEU consumers easily accessed from Estonia

As the world’s most digitally enabled nation, Estonia has been delivering consumer, business and government services online for over 20 years.

World-class IT skills in areas including software development, location technologies, digital marketing and process automation have created numerous e-commerce solutions. Adcash’s digital advertising technology is trusted by Alibaba and 200M unique users every day. Google has conducted location-based technology R&D in Estonia and ReachU solutions are trusted by global telecoms companies. E-commerce platform providers Linnworks and Erply were born and continue to have significant engineering and client service operations in Estonia.

Estonia also possesses expertise in numerous e-commerce enablers. Online trust is a particular strength thanks extensive use of electronic ID, Blockchain technology and a cyber security sector which ranks number one in Europe. Estonia is home to some of the world’s leading payment service providers including Fortumo and in digital logistics Cleveron’s solutions are utilised in Walmart, ASDA and Inditex’s multi-channel experience. Estonia will be among the first countries in the world to offer 5G infrastructure (with pilot networks already launched).

Further success is expected thanks to Estonia’s value proposition including one of the most competitive business environments in the EU; high IT and language literacy and an advanced digital platform well suited to the rapid innovation, development and launch of solutions. Areas of innovation include harnessing A.I. to deliver personalised service, mobile commerce and enterprise management systems.


These websites can be useful when interested in the e-Commerce in Estonia:

You are also welcome to send us a request for personal e-consulting to obtain more specific information.

Business opportunities in Estonia

News & events

Need more information?

Need more information?

What is it like to run a business in Estonia? How to benefit from the e-solutions and the efficiency of our business culture? What are the opportunities in specific sectors? Who to partner up with?

The Estonian Investment Agency’s team is happy to help you via its complimentary e-Consulting service, organize online or offline follow-up events such as virtual investment visits and guide you through the fairly simple process of investing in Estonia.

Request e-consulting